Many years spent being the vendor in customer facing positions as well as being the customer, like all of us, across many industries. 

Learning to develop key skills and understanding the customer, audience and what every one wants has been developed with self taught techniques as well as "hand me down" tips.

Growing up in a world of technology and engaging in the way it interacts with our normal day to day lives has had a big impact on the way we work which is what gives us the edge on competitors.

Majority of customers are positive recommendations though word of mouth.